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Creative Agency Brief

Magazine-style creative brief with bold typography, process visualization, and deliverables showcase. Perfect for design agencies and creative projects.

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VerseKit Team
@versekit
Published January 8, 2026

Available Variables

Use these variables with Handlebars syntax {{variableName}} in your content.

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January 2025

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A transformative project to reimagine our client's brand identity for the digital age, creating meaningful connections with the next generation of customers.

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Brand Evolution

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Week 1-2

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Week 3-4

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Week 5-6

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Week 7-8

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TechCorp Inc.

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Let's create something extraordinary together.

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Creative Brief

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Ready to Transform?

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8 weeks

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5 creatives

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TechCorp has been a leader in enterprise software for two decades. As they expand into consumer markets, they need a brand that feels approachable yet maintains their reputation for reliability.

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Our approach balances heritage with innovation, creating a visual system that works across digital and physical touchpoints.

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Research & Discovery

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Strategy & Concepts

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Design & Iterate

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Finalize & Deliver

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Brand Strategy

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Visual Identity

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Design System

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Guidelines

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Asset Library

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Stakeholder interviews, competitive analysis, user research

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Brand positioning, messaging framework, creative direction

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Visual identity, UI components, motion principles

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Brand guidelines, asset library, team training

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The main challenge lies in transforming a B2B brand perception into a consumer-friendly identity without alienating existing enterprise customers. We need to find the sweet spot between professional credibility and emotional connection.

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Discovery

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Strategy

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Design

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Delivery

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How do we make enterprise feel human?